UI/UX Design for E-Commerce For Sesaot Village Using Figma and the User-Centered Design (UCD) Method
DOI:
https://doi.org/10.64021/ijmst.1.3.83-88.2025Keywords:
e-commerce, ui/ux, User Center Design, FigmaAbstract
The swift expansion of e-commerce demands accessible digital platforms; nevertheless, numerous current applications lack intuitiveness, leading to an unsatisfactory user experience. This study creates a UI/UX for an online shopping platform utilizing Figma and the User Centered Design (UCD) approach to fulfill user requirements. This research aims to offer a structured method for creating e-commerce interfaces that improve user satisfaction. The techniques employed consist of user research, specification of requirements, development of prototypes, and testing for usability. The outcome is a model of an e-commerce site featuring a user-friendly interface that showcases an impressive System Usability Scale (SUS) score. Users mentioned a greater simplicity in usage and contentment, suggesting the success of the UCD method. In summary, utilizing UCD with Figma effectively created an interface that fulfills user requirements and boosts engagement.
References
A. Al-Qaysi, T. Mohamad, and A. Al-Emran, “Technology adoption in e-commerce: A systematic literature review,” Technology in Society, vol. 63, 2020.
Y. Sun and J. Wang, “E-commerce growth and consumer behavior in the mobile era,” Journal of Retailing and Consumer Services, vol. 66, 2022.
P. Coursaris and M. Kim, “A meta-analysis of UX impact on e-commerce performance,” International Journal of Human–Computer Interaction, vol. 37, no. 16, 2021.
T. C. Lin, “User interface quality and online purchase intention,” Electronic Commerce Research and Applications, vol. 40, 2020.
M. A. Adnan et al., “UX factors driving trust and engagement in digital commerce,” Heliyon, vol. 7, 2021.
T. M. Gajendra and F. Wang, “Checkout usability and cart abandonment behavior,” Electronic Commerce Research, vol. 22, 2022.
R. Budur and S. Poturak, “UX quality and its influence on user satisfaction in e-services,” Technology in Society, vol. 64, 2021.
A. Zainal et al., “User-centered design in developing interactive systems: A review,” Journal of Systems and Software, vol. 178, 2021.
M. Salah, “Evaluating UCD adoption in software projects,” International Journal of Human–Computer Studies, vol. 154, 2021.
B. Kim and L. Lee, “Effectiveness of UCD on mobile interface usability,” Applied Ergonomics, vol. 82, 2020.
K. R. L. Gutiérrez et al., “Human-centered approaches in rural technology design,” Information Processing in Agriculture, vol. 8, 2021.
N. Alkhaldi, “Impact of collaborative prototyping tools in UI/UX design education,” Computers & Education, vol. 197, 2023.
S. Ali and S. F. Han, “Evaluating Figma as a rapid prototyping tool for HCI,” International Journal of Human–Computer Interaction, vol. 39, 2023.
D. N. Kapuruge and J. A. Parsons, “Design tool efficiency in iterative UI development,” Journal of Visual Languages & Computing, vol. 62, 2022.
P. T. Nguyen et al., “Digital transformation and rural e-commerce adoption,” Information Systems Frontiers, vol. 23, 2021.
M. S. Rahman et al., “UI/UX design for rural digital marketplaces: User participation effects,” Sustainable Computing: Informatics and Systems, vol. 30, 2021.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Rifqi Sulthon Abqari, Hendri Purnomo, Bayu Wibisana, Krisostomus Nova Rahmanto, Nuraqilla Waidhah Bintang Grendis (Author)

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
