Development of Digital Comic Strip Media on Conventional and Electric Cigarette Control with the Addie Model

Abstract

Many traditional smokers are switching to electronic cigarettes or becoming dual users due to the perception that e-cigarettes can helps reduce addiction and are less harmful. The use of pictorial health warning on cigarette packs is not sufficient to educate adolescents on the health risks of smoking, prompting the need for more accessible and appealing informational media to change adolescent smoking habits. In response, researchers aim to develop digital comic as an innovative health promotion tool to shed light on the risk associated with traditional and electric cigarettes. This research is a type of development research called research and development (R&D). The model used in this research is analysis, design, development, implementation, and evaluation or the ADDIE approach developed by Robert Maribe Branch (2009). This study involved material experts, media experts, facilitators, and a limited population of adolescents to be able to make an assessment regarding the feasibility of the media developed by researchers. The results of the feasibility test of innovative media in the form of digital comic strips about dangers of conventional cigarettes and electronic cigarettes involving material experts, media experts, and adolescents as a whole media can be categorized as very feasible with an average of 83.76%. Digital comic strips can be an alternative to innovative health promotion media to approach adolescents, especially groups of elementary and junior high school students, to increase their knowledge of the dangers and impact of smoking behaviour.